SXSW 2022: An Unofficial Guide

SXSW 2022: An Unofficial Guide

The best RSVP-only parties, live music, brand activations and more coming to Austin — minus the price tag

By Holly Cowart
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Surfbort at Hotel Vegas photographed by Adam Kissick.

Now in its 35th year, South by Southwest has become one of Austin’s largest festivals both in popularity and scale. After its devastating cancellation in 2020, which became an early signifier of COVID-19’s impact on our everyday social lives, the event pivoted to a virtual-only platform for 2021.

Now, the city-wide celebration is back and in-person this March 11-20, ready to once again bring visitors together with incredible live music, film slates, dynamic food and drink collaborations, educational panels and more. And while the schedule is always unforgettable, it can come with a steep price tag. If fest badges aren’t in your budget, there are still plenty of other ways to participate in the fun.

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Talented local and touring musicians are filling up Austin’s best venues with free shows while national brands are utilizing the opportunity to host interesting activations with fun perks (picture: breakfast tacos galore). The best part? All you have to do is show up!

We’ve done the hard part and gathered together a mix of our favorite happenings that are open to the public, helping make plans easy and accessible. Just make sure to check the details, RSVP whenever it’s required and throw your name on the waitlist — you never know what surprises can pop up.

As new events are announced, check back in for updated info and links:

Music

SXSW Outdoor Stage photo by David Brendan Hall.

Lightstream: The Light House

When: March 12–14
Where: Scholz Garten
Why: Sweet Spirit, David Ramirez, Star Parks, Jonathan Terrell and more

Works in Progress: Powered by Patreon

When: March 13 and 14
Where: Cheer Up Charlies
Why: Durand Bernarr, Nadezhda Tolokonnikova, KevOnStage and Professional Musicians React and more 

New Nashville Riverboat Roadshow

When: March 16
Where: Hyatt Regency Dock
Why: Joshua Hadley, India Ramey, Khrys Hatch, The HawThorns and more

FLOODfest

When: March 16 and 17
Where: Mohawk
Why: Perfume Genius, Petey, Girlpool, surprise guests and more

ACL Radio Live Morning Broadcast

When: March 16–19
Where: Hotel Van Zandt
Why: Exclusive performances from SXSW artists, interviews, Make-A-Wish Foundation and more 

South by San José

When: March 16–20
Where: Hotel San José and Jo’s Coffee parking lot
Why: Black Lips, Surfbort, Midlake, Houndmouth, Sinner’s Brunch, local vendors and more

Lucy’s Fried Chicken Revival

When: March 16–20
Where: Lucy’s Fried Chicken – South
Why: Matthew Logan Vasquez, Scott Ballew with Evan Voyles, Shinyribs, Tomar and the FC’s, The Dream Syndicate and more

Samsung Galaxy + Billboard Present THE STAGE at SXSW

When: March 17–19
Where: Moody Amphitheater
Why: Young Thug + Gunna, Kygo, Shawn Mendes and Sebastian Yatra

The Austin Chronicle’s Hair of the 3-Legged Dog Day Party

When: March 18
Where: Hotel Vegas
Why: TC Superstar, Yard Act, Eldorado Cafe, Austin Pets Alive! and more

Collide on Rainey: Dr. Martens Presents Music Showcase

When: March 16–18
Where: Container Bar
Why: Dawn Richard, MUNA, The Black Angels, Tayla Parx, Free tattoos and more

Collide on Rainey: Pickle Party

When: March 17
Where: Idle Hands
Why: Black Lips, The Aquadolls, Kosha Dillz and more

SXSW Outdoor Stage

When: March 17–19
Where: Lady Bird Lake
Why: Mt. Joy,  Golden Dawn Arkestra, Sammy Hagar and the Circle,  Houndmouth & more

 

Art

Meow Wolf Pop Up

When: March 11–14
Where: Spatial Holodeck next to The Sunset Room
Why: Immersive audio, Colorful installations and more 

Art Island: All Day All Night All Right Fest

When: March 15 and 16
Where: The Pink Warehouse
Why:  Art, music, drinks and after parties

Flatstock 77

When: March 17–19
Where: Austin Convention Center
Why: Concert posters, artwork, Flatstock 77 Stage and more 

 

Shop

Atelier Beauté Chanel Pop-Up photo courtesy of Chanel.

Kendra Scott SXSW 2022

When: March 10–13, 18–19
Where: Kendra Scott Flagship Store
Why: Exclusive gifts, live music, drink tastings, aura portrait sessions & more

Atelier Beauté CHANEL Pop-Up

When: March 11 – April 24
Where: South Congress – Music Lane
Why: Master classes, beauty studio access, expert advice, products and more

BXBS Maker’s Market

When: March 12
Where: Broad Studios
Why: 40+ vendors, free beer, live DJ set, Tarot card reading and more

Weird Sisters Day Party

When: March 16
Where: BLK Vinyl
Why: Live music, vintage pop up shop, hard Kombucha and more

Green Botanicals Glow

When: March 19 and 20
Where: Green Botanicals
Why: Infused ice cream, free pre-rolls, store discounts and more

 

Experience

The Trip: An Atlanta Café image courtesy of FX.

The Ripple House

When: March 11–13
Where: TBA
Why: Crypto industry experts, networking, artwork and more

Food Tank: The Future of Food

When: March 11–18
Where: SXSW Center and Huston-Tillotson University
Why: Interactive experiences, sustainable food discussions and more

Porsche Unseen

When: March 11–20
Where: Installation in downtown Austin
Why: Curated design sketches, sports cars, prototypes and more

The Trip: An Atlanta Café

When: March 12
Where: Higher Ground
Why: FX’s Atlanta, coffee service, surreal full-sensory installations and more

Disney+ Outdoor Movie Screenings

When: March 12
Where: Long Center Terrace
Why: Free outdoor screenings, giveaways, larger-than-life characters and more

SXSW Wellness Expo

When: March 12 and 13
Where: Palmer Events Center
Why: Influential wellness panelists, Fitness Stage, interactive demos and more

Lumos in the Park

When: March 13
Where: Meanwhile Brewing
Why: Donation based outdoor training class, Meanwhile beer & more

Big ID Geraldine’s Brunch

When: March 14
Where: Geraldine’s
Why: Recharge brunch, data-based convos and more 

Dell Technologies: The Experience

When: March 11–14
Where: Brazos Hall
Why: Industry innovations, interactive games, surprises and more 

Capital Factory House

When: March 11–14
Where: Capital Factory
Why: Networking, engaging programming, tech entrepreneurs and more

EU@SXSW

When: March 12–14
Where: Native Hostel
Why: Climate-focused programming, Euro Pop Night, tech and more

Create & Cultivate Austin Pop-Up

When: March 13
Where: Fair Market
Why: Female-forward networking, live podcasts, keynotes, drinks and more

Icon’s House Zero

When: March 13 and 14
Where: 1700 Riverview Street
Why: 3D-printed modern home tour

Localeur’s 9th Birthday Party

When: March 14
Where: Whisler’s
Why: DJ MICK, Whisler’s cocktails and more

The Phocas House

When: March 15
Where: Phocas House
Why: Viben + the Submersibles, free beer, free tacos and more

Urban Outfitters UO Live

When: March 18–20
Where: Space 24Twenty
Why: TBA

Sans Bar Austin Experience

When: March 19
Where: Sans Bar
Why: Zero proof cocktails, live music, inspirational talks and more

Read More From the Music & Film Issue | March 2022


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