The Best Places to Buy Sex Toys Online in 2021, From Big Box Retailers to Boutique Brands

Before you could buy sex toys online, shopping for adult toys involved heading into some creepy, darkly lit sex shop full of pornographic images and other customers eyeing you as you peruse the available products. For obvious reasons, a lot of people found this process intimidating! Luckily, with the invention of the internet, gone are the days of awkwardly browsing adult sex shops to buy your newest vibrator, cock ring, or butt plug. Today, online sex toy retailers have created a safe and more private space to experiment with sexual aids, all without any embarrassment. The best places to buy sex toys online allow you to digitally window shop, compare products, and discretely order without ever having to leave your home.

It’s little wonder the online sex toy industry is booming. A new generation of sex toy makers like LELO and Dame are creating pleasure aids with a sex-positive and shame-free philosophy. For women, there’s no bias towards male pleasure, with countless vibrators, clitoral massagers, dildos, and couple’s sex toys to choose from. And men don’t have to be self-conscious about their bodies either, as there are high-quality male sex toys for every type of guy. In addition, sex toy makers welcome all sexual orientations without judgment. Sex toy retailers can also be a great place to learn about sexual health. If you’re curious about a new type of toy or the best lubricants to use, sites like Babeland and Love Honey can be great resources.

Finding the best places to buy sex toys online really is a win-win for everyone involved.

Read More: The 50+ Best Sex Toys of 2021

So where are the best places to buy sex toys online? We’ll tell you in a minute, but first, we should discuss the difference between sex toy retailers and sex toy producers. If you want to buy sex toys online, it’s important to understand the difference.

Finding Sex Toys Online: Sex Toy Retailers vs. Producers

Sex toy retailers are sort of like the Amazon of sex toys. They sell various devices from a wide range of adult pleasure brands. Their warehouses are crammed full of goodies, and they usually offer attractive shipping rates as well as loyalty programs. A few examples include Lovehoney, Babeland, Adam & Eve as well as Amazon itself

Sex toy producers, on the other hand, are the movers and shakers of the industry. These are the people who invent new sex toys, and these brands often sell adult toys directly to consumers on their websites. If you want something new and exciting, you can buy your sex toys directly from producers like LELO, OhMiBod, or Lora DiCarlo.

We’ve included a mix of both sex toy retailers and sex toy producers below, as both options offer a rewarding experience to horny consumers.

So, without further ado, here are the best places to buy sex toys online. No matter which of these companies you choose, you can get products from the top sex toy brands delivered straight to your door in discreet packaging.


1. Lovehoney


Founded in 2002, Lovehoney really ushered in the new era of sex toy shopping. The company was on the cusp of online sales, and because of its good timing, Lovehoney has flourished into one of the best sex toy retailers on the planet. In addition to owning six different sex toy brands that are all sold on Lovehoney, this company offers an amazing 30-day free returns policy with a one-year product guarantee on all their toys. Plus, all the parcels are delivered from their Atlanta warehouse in discreet brown boxes that come within days of ordering. And, if you’re a frequent toy shopper, Lovehoney offers a loyalty point system that rewards you with money-off vouchers, gifts and free delivery.

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LELO uses modern design principles to create high-tech sex toys that are as beautiful as they are pleasurable. The company, which was founded in Sweden, focuses on luxury products from vibrators to male pleasure objects. Many of their sex toys are customizable using the Software Developer’s Kit, which allows customers to create their own unique sensations and track their progress. For guys who want to learn how to last longer in bed, this is a real win-win. In addition to individual toys, LELO also sells sex packs which are great for people who are just getting started in incorporating toys into the bedroom.

Read More: The LELO F1S Red Is the Futuristic Blowjob Machine of Your Dreams

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3. Bellesa Boutique


Bellesa Boutique is one of the newest sex toy retailers, but the company has been quick to amass a large number of popular reviews. They currently have over 13,000 reviews on Google yet maintain a 97% positive rating. Bellesa Boutique sells a wide range of dildos, lubes and wellness products. They also have their own line of vibrators that are “crafted with first-time users in mind.” These vibrators are also waterproof, USB rechargeable and made from premium silicone. As an added bonus, Bellesa Boutique always uses discreet shipping, so no one will know what’s in your box or where it came from.

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4. Fleshlight


Although many sex toys are made for female pleasure, Fleshlight has chosen to focus on male masturbation with their line of self-pleasure devices. These cases are designed to mimic the female orifice, allowing the male member to find pleasure even without a partner. Fleshlights are available in a number of different models, including those that are clear, extra long or extra textured. And, in addition to the original Fleshlight, the company has expanded to also sell sex toys made for men and women of all sexual orientations, including some that are molded from the private areas of the hottest adult industry stars.

Read More: The Best Male Sex Toys Make Self Care Fun Again

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5. Maude


If you’re tired of shopping on websites full of giant pink vibrators and splashy, suggestive text, turn to a classier retailer, like Maude. You won’t find any of the sensationalized stuff on this website. Instead, Maude takes a subtle approach to what should be a stress-relieving pleasurable exercise. The company sells their own brand products to help you before, during and after. From vibrators and lube to extra thin condoms and sanitizing spray as well as bath oil and salts, you won’t feel awkward pulling out any one of the Maude products during your next sexual encounter, whether that’s with a new partner or yourself.

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6. b-Vibe


Whether you already love anal play or you’re just getting into butt stuff, b-Vibe is there for you. This website is dedicated to all things anal, including how-to guides, a blog full of advice, and of course, plenty of toys to help you along the way. Plugs, prostate vibrators, and lube are all available for purchase. The tech-forward toys are all designed to keep you safe and comfortable throughout. b-Vibe even produces anal toys for all levels, so this might be a great way to introduce yourself or your partner to this type of sexual encounter.

Read More: Best Anal Lubes

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7. Adam & Eve


Adam & Eve started as a physical adult toy retailer but has built one of the biggest online shops for all things sex. Where many retailers focus on sex toys for women, Adam & Eve has a whole category on their homepage just for popular men’s sex toys. However, the variety of vibrators, dildos, bondage toys and lube is impressive whether you’re a man or woman of any sexual orientation. One of the best things about Adam & Eve is their discreet billing policy. After you order, you’ll never find any sexual terms or the name “Adam & Eve” on your credit card statements.

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8. Babeland


Back in the 90’s Babeland’s founders realized that there really weren’t any women-friendly sex toy stores. Most of the physical shops were full of pornographic images and clearly marketed to men. So, they created Babeland, a physical shop for women by women located in Seattle. Today, Babeland has moved online, but it still adheres to its original principles by providing a plethora of information and encouragement to people of all genders who want to explore sexuality. The retailer offers a variety of vibrators, penis toys, dildos, and strap-ons without creating a weird, overly sexualized vibe. The sex toy retailer also has a great summer promotion going on right now, which means this is the perfect time to start shopping.

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9. Dame


Dame (also known as Dame Products) claims it’s provided 10 million orgasms and counting. The company was created when Alexandra Fine, a sexologist, and Janet Lieberman, an engineer, invented a hands-free vibrator, called Eva. It’s since grown to become one of the most popular vibrator producers in America, and today Dame also sells a variety of other sex accessories, including pillows, top-rated lubes, and gift sets. However, the most impressive thing about Dame is its commitment to defending gender equality and reproductive rights. They’ve even sued the NYC subway for discrimination in advertising. With innovative products, a real social conscience, and free shipping over $100, you can’t go wrong with buying sex toys online from Dame.

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10. Ella Paradis


While some of the companies listed here produce their own sex toys, Ella Paradis is an aggregator that sells vibrators, butt plugs, cock rings and more from a variety of producers. If you’re looking for the best couple’s sex toys, this is a great destination. This online retailer’s mission is to “make the world a better place by delivering pleasure,” which it accomplishes by selling sex toys for both singles and couples. For the latter, the retailer includes a special section on their website full of lube, strap-ons and dildos as well a roundup of sexual wellness resources. And, as an added bonus, Ella Paradis provides free shipping for all orders in the United States.

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11. Liberator


For people who want to deck out an entire sex room or simply want to try bondage for the first time, Liberator is the place to start. This sex furniture producer has invented everything from sex pillows to bondage benches to keep things steamy during intercourse. We’ve written about their sex blanket before, and this is a quality brand you can trust in the bedroom. However, don’t fall into the trap of thinking sex furniture is only fair a two-person dance. Singles can use Liberator’s sex pillows with built-in toy mounts for extra pleasurable masturbation. Beyond furniture, Liberator also sells a wide range of toys, from vibrators to stamina training units. While you can find LIberator products for sale on sites like Amazon and LoveHoney you can usually find the best prices by going to Liberator’s online store.

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12. We-Vibe


Back in 2008, Bruce and Melody Murison, the founders of We-Vibe, realized there wasn’t a vibrator made for couples to use during intercourse. Most were for solo pleasure or foreplay rather than benefiting both parties. So, they invented We-Vibe, a silicone-encased vibrator designed to be worn during lovemaking. Since the success of We-Vibe, the company has gone on to invent several other iterations of the ever-popular Bluetooth sex toy. You can find all of their body-safe, latex-free vibrators for sale on their website.

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13. Lora DiCarlo


Lora DiCarlo made the news when the Consumer Technology Association awarded their robotic sex toy for women an innovation prize then later rescinded it, causing a critical conversation about gender inequality in tech. Regardless of the good or bad press, the reality is that Lora DiCarlo’s sex toys result in pure pleasure. Both the Ose and Onda use robotic technology to create vibrator-like devices that don’t actually vibrate. Instead, they use natural movements to stimulate pleasure. Introducing either toy into your bedroom exploits is sure to result in new heights of ecstasy.

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14. OhMiBod


OhMiBod is one of the most innovative sex toy companies on the market. They began their journey by inventing a vibrator that connected to MP3 players, allowing users to “feel the music.” However, lately, they have continued innovating. This allowed OhMiBod to create the very first app-controlled vibrator, which is a godsend for long-distance couples as one person can control the pleasure of the other from the other side of the world. Today, this online retailer has a full line of remote-controlled vibrators, Kegels, and lubricants to keep you busy in the bedroom. You can also find OhMiBod products for sale on major retailers like Babeland.

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15. Amazon


You might not really think about Amazon as a sex toy retailer, but it’s still one of the best places to buy cheap sex toys online, including a large variety of budget vibrators, anal plugs, and lubricants. There are thousands upon thousands of toys and BDSM gear available for purchase on Amazon, and many of them offer Prime shipping, meaning they’ll be on your doorstep in Amazon packaging within two days. Just be sure to read all the reviews on the product you want to buy before pulling the trigger. Quality across the Amazon “stores” can vary.

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16. Good Vibrations


Founded by a sex therapist and educator in the late ’70s, sex-positive supplier Good Vibrations is about more than selling toys, and it’s one of the best places to buy sex toys online in 2021. Their site additionally features a blog with informative details, free sex education workshops, and even allows you to book sessions with their staff sex educators to guide you as you shop. Right now, they’re having an amazing summer sale where you can save $20 when you spend $99.

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17. Overkink


A newcomer to the sex toy game, Overkink aims to promote sex positivity within the Black community. Founded in 2018, this female, Black-owned shop offers tons of great products including, lingerie, health and wellness products, and sex toys, carrying brands such as Lelo, Adam & Eve, and more.

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According to the site’s “About Us” page, Wild Flower was created to make a “safe space for every racial and gender identity, body type, sexual experience level, and ability — to feel good.” Founded in 2017, this education-based shop offers a selection of toys, products, sex-ed videos, merch, and more. Their signature product is the Enby, a soft, silicone pleasure tool made for gender-neutral use.

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